Guest Pass Program

Offer Free Guest Passes

As an official NAB Show exhibitor, you receive a unique Guest Pass code that offers a FREE Exhibit Pass registration ($159 value) to share with your customers and prospects. Below you’ll find two options to help you promote your code to build your lead list and drive traffic to your booth.

Find My Code on My Exhibitor Dashboard

New Guest Pass Code Incentives

NAB is making it easier for you to hustle more leads and generate stellar sales at 2021 NAB Show. There’s no limit to the number of customers you can invite and this year there’s no deadline or associated fee. Your customers and prospects can use your Custom Guest Pass Code to register for free at any time – even onsite.

Move up the priority point list fast.

As a reward for your marketing efforts, beyond more traffic to your booth, you’ll receive one (1) priority point for each verified attendee who uses your guest pass code and picks up their badge onsite. Last year a company had 2,500 verified attendees use their code. Think how far you could move up the priority point list with 2,500 priority points!

Award for the Most Verified Attendees

New this year, NAB is also offering awards to the exhibitors with the highest number of verified attendees using their unique code.  There will be 6 winners, one per booth range below and each winner will receive a credit equal to their 2021 Unlimited Material Handling Fee with a minimum of credit of $1,000 and a maximum credit of $10,000.

One winner will be selected from each category below:

  • 2,500 SF – 20,000 SF
  • 1,000 SF – 2,499 SF
  • 500 SF –  999 SF
  • 250 SF –  499 SF
  • 101 – 200 SF
  • 100 SF

Using Your Code

Log into your Exhibitor Dashboard to get your code, then instruct your customers and prospects to enter it during registration, or embed it into this URL and share with them to have it auto-populate:
https://amplify.nabshow.com/nab-show-sign-up/?r=maritz&marketing_code=YOURCODEHERE

Option 1

Design Your Own Graphics

Have your own creative team? Download NAB Show creative assets to use in your print, digital or social media advertising campaigns as you wish.

Download Assets Now

NAB Show Logo
Option 2

Use This Tool to Create Custom Graphics

No creative team? No problem! Quickly and easily customize an official NAB Show banner ad or social media graphic with your company logo, booth number and Guest Pass code.

Simply, click on the link below and input your booth number, Guest Pass code and logo into the ad generator to download your new customized ads instantly.

Create Custom Graphics

Sample Guest Pass Ad