December 10, 2020

Ann Marie Cumming
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NAB Show Reports Strong Early Exhibit Sales With 540+ Companies and New Pavilions Confirmed

— Initial applications account for nearly 330,000 square feet of exhibit space —

Washington, D.C. — More than 540 companies have contracted to exhibit at the 2021 NAB Show, the world’s premier event for media, entertainment and technology, taking place October 9–13, 2021 in Las Vegas. This initial sales activity represents a significant head start on building out the show’s expansive exhibit hall, which will spotlight the latest products and technologies and feature three distinct new attractions focused on content, delivery and streaming.

Underscoring the global scope of the event, companies that have made early commitments to exhibit at NAB Show represent more than 31 nations, including China, Germany, India, Israel and Uruguay.

Major brands include AT&T, Inc.; Adobe Systems; Amazon Web Services; Audio-Technica U.S., Inc.; Blackmagic Design; Comrex; Dolby Laboratories; Grass Valley; Ikegami; Limelight Networks; Nautel; Panasonic; Planar; Rohde & Schwarz and Pixel Power; Ross Video; Sony Electronics, Inc.; Telestream; Verizon Business and Verizon Media; Vizrt; Wheatstone Corporation; and WideOrbit, among others. Initial applications account for nearly 330,000 square feet of exhibit space.

“The enthusiastic response from our stakeholders affirms the value the industry places in NAB Show and ensures that participants can count on seeing the most influential companies and industry leaders in Las Vegas next October,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “Together with our partners, we are on a path to building a critical event that will reunite the industry and create a much-needed forum for building momentum going into 2022.”

“Research indicates that our partners, attendees and audience are eager to return to major in-person shows, and we are encouraged by the industry’s early engagement,” said Eric Trabb, NAB’s senior vice president of Business Development. “Despite the uncertain environment, the initial demand has exceeded our expectations and points to an exciting return for NAB Show.”

NAB Show will also feature new attractions focused on content, delivery and streaming. CineCentral will serve as the basecamp for developments in pre-production, production and post, with insights from leading content creators on creating functional workflows and advanced production techniques. Future of Delivery represents the intersection of content, marketing and technology, and will explore topics impacting distribution and delivery in media. The Streaming Experience will showcase all things streaming in a comfortable and interactive living room environment.

NAB Show, held annually in April and rescheduled for October 2021, offers a comprehensive experience, bringing together leading partner organizations and industry events. As previously announced, the show will co-locate with the Audio Engineering Society (AES) fall convention, The Radio Show and NAB’s Sales and Management Television Exchange. For complete details, visit

About NAB Show

NAB Show, held October 9 – 13, 2021, in Las Vegas, NV, USA, is the world’s largest and most comprehensive convention encompassing the convergence of media, entertainment and technology. With more than 90,000 attendees from 160 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at