About the Contributor:
Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. Jonathan directs research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. He joined TiVo in December, 2011 as Vice President, Product & Business Development for TiVo’s Audience Research & Measurement group, where he worked to expand and update TiVo’s groundbreaking Stop||Watch and Power||Watch audience measurement products.
Prior to TiVo, Jonathan managed the design and deployment of the AT&T AdWorks / comScore cross-media (TV+online+mobile) research effort (http://crossmedia.att.com). In 2009, he co-founded what is now Aerify Media (http://aerifymedia.com), a digital media buying platform (DSP); from 2005-2008 he build and managed the Media / Entertainment / Technology practice at Iconoculture (http://www.iconoculture.com), a future-focused consumer insights and advisory firm. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source crossmedia audience measurement tools based on audio fingerprinting / pattern matching technology (US patents 8,296,791 and 8,510,768, issued 10/23/2012 and 8/13/2013, respectively; others pending).
From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also cofounded Cyborganic (http://archive.cyborganic.org), a (too-)early social media startup. In 1995 he joined the launch team at CNET (http://cnet.com), the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL (http://well.com), where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan left Scient in 2001 to join Sawyer Media Systems, a venture-funded online video production and digital asset management platform startup.
Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still-widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence“). Jonathan originally hails from Milwaukee, Wisconsin and currently lives in the East Village of New York City with his wife, two daughters and two cats.
Topic:
Ad Tech
Thought Gallery Channel:
Backstage Conversations