[ 00:00:19 ] That’s an important point you bring up as streaming becomes the medium that people are comfortable with both broadcasting their rights to and certainly people ingesting this content from there there’s a demand for more and more content. Right. Because traditional linear models only had a certain amount of time slots available for sporting events. Now with streaming it’s unlimited. And so what the world has shown us is that they want to see everything that’s going on. What I like to call it is that they want less of more.
[ 00:00:54 ] They want highlights from everything. So where the motion fits in is that we are a low cost high quality solution to produce sporting events you know legacy solutions are probably too expensive except at the highest levels. And our software is actually much more affordable.
[ 00:01:14 ] It’s a software solution so it’s shareable by the stakeholders in each arena per game.
[ 00:01:21 ] Costs are $7000 for a high quality professional productions. If you think of.
[ 00:01:37 ] A driverless car and if that driverless car were to drive around 24 hours a day as a taxi versus what it costs a taxi driver plus that car costs would be much lower.
[ 00:01:50 ] We are a human less camera system and so we can be used 24/7. And it is much less expensive than fortifying it with humans producers renting the equipment. And so when I break down Subud thousand I think of a Columbia University that uses us for men’s basketball women’s basketball women’s volleyball. We have a multi-tiered solution where we are live streaming we are coaching solution and we’re in an instant replay for referee solution different constituents within the university will use different aspects of our technology. When you break down how much they are using us for all the practices all the games and live streaming some of their events. It’s actually well under $1000 per event.
[ 00:02:43 ] Well under a permanent installation we’re not a per event installation.
[ 00:02:55 ] And the way we deliver the product to the end user is that we’re a software solution. So all they’re doing is scheduling the time to start a production and stop the production. They tell us what graphics they want. We embed that and then our algorithms take care of the rest. They film everything that’s going on on the court and make it look like a camera and is moving things back and forth. It’s motion detecting technology. We are starting to use some machine learning but to be honest with you in that space machine learning has still got quite a ways to go. We have algorithms that understand the movement on the court and it captures.
[ 00:03:40 ] A frame which again looks like a cameraman zooming in zooming out panning left and right. You really cannot tell that a human is not shooting it.
[ 00:03:50 ] We just did an event for the any day which is the equivalent of different division to in college basketball. We filmed 31 games in six days and we stream them all to Fox Sports go.
[ 00:04:04 ] Without a cameraman and with one system basketball focus we do volleyball.
[ 00:04:15 ] We just partnered with an NHL team to develop hockey.
[ 00:04:19 ] We will quickly develop every other indoor sport afterwards. That’s not going to be that much of a challenge outdoors. We will get there. I’m not sure that it’s this year. Yet Or it’s solution as more hardware challenges than software so our software is fully transferable to outdoors as well as to other sports but outdoors presents challenges as far as lighting goes as far as protecting the equipment goes.
[ 00:04:49 ] And so your hardware costs actually go up and I don’t know that you know I want to focus on where we know we are a value add and a need.
[ 00:05:00 ] And so in the lot of these colleges where a men’s team a women’s team in another sports team are all sharing that facility. Again the software of it is a beautiful solution because all these teams are using the same exact software.
[ 00:05:17 ] It’s equal for the men as it is for the women of Title 9. People are happy. We have a three pronged solution. So we are live streaming. We have a coaching product that the Golden State Warriors Villanova Wildcats use five other NBA teams and then we have an instant replay for referee solution that’s being used in Europe and we will bring it to the United States for next season. But it’s all centered around our motion detecting technology so that’s the hub of our solution. And then we have built all these software solutions outside of it.
[ 00:05:57 ] Different sports don’t some sports are pretty easy to transfer to. So as we played around with other sports like indoor soccer or handball those are going to be not so different than the way basketball moves. A lot of those sports are somewhat clustered and sometimes they spread out. You know the challenge with hockey is that there’s rapid change of direction there’s ice clearing of the park. And so those things again we think we’re going to be able to figure out in the next three to six months.
[ 00:06:28 ] And once we do that everything indoors is kind of Arap concert would be probably pretty easy to do.
[ 00:06:42 ] We best operate is since we’re a permanent location a permanent fixture as our algorithms are viewing what’s going on out in the stage or on the field or it’s best if that’s a fixed area.
[ 00:06:57 ] And so with a concert it’s going to be the same age in the same spot. And so they can figure out you know where is zoom into when the lead singer is moving around you know panning out once in a while. But you know I would say that sports are a definite need a lot of the venues are either manage or owned by the sports team as well. They play in the same place there multiple teams so there are a lot of synergies in how much we can save all the teams connected with that.
[ 00:07:29 ] So we’re operating in Europe. We were started over there or in eight countries we do five entire professional leagues there. Again we work with multiple NBA teams we’re bidding on a number of Division 1 leagues to do different aspects of our solution again some of them lifestream plus coaching some of them lifestream plus instant replay and some of them all three no dissatisfaction.
[ 00:08:00 ] I can show you a clip afterwards and you’re going to be like I can’t believe a human can do that again. We’ve been streaming a lot with Fox Sports go we stream for ESPN. You know we do all of France’s top two professional leagues all of Finland you know. So we’re getting great response from the end user. The pushback. I would say is like any new technology as you are educating the marketplace. There’s a certain amount of inertia that’s you know working against you. Right. There are ways people are comfortable doing things. Some people don’t want to believe that you know things are changing that quickly. But I think it’s only a matter of time before everyone adopts it because we’re saving them so much money right. A TV basketball production at the highest level in the NBA finals game is $250000 and a regular NBA game is $100000 per night.
[ 00:08:54 ] A big east men’s basketball game is $50000 and a women’s game is somewhere between 15 and $20000 per night.
[ 00:09:04 ] Sub a thousand sometimes in the low hundreds depending on how much you’re using us as we move to a world that’s just demanding all this content whether it’s through live stream through mobile.
[ 00:09:22 ] You know any sort of digital content. We believe that we’re going to unlock a world of content that’s never been seen before and I’ll give you an example. So in France there are 18 professional teams in the top league Canal Plus had the rights to those 18 teams they would produce two games per week.
[ 00:09:40 ] The other seven to 16 games depending on how many were being played that week or warehouse and nobody ever saw them. Even the coaching staff couldn’t get footage on their own games unless they brought in somebody on a tripod. Now with us we produce all 18 games.
[ 00:09:54 ] They still TV produced two and then sometimes more games per week. But they have a catalog of all the other games that were being played. They have highlights that they can shoot out and now they’re monetizing the other content to subsidize the you know legacy productions so everybody wins.
[ 00:10:18 ] We have multiple set ups in our traditional set up is there’s no producer right. Everything is run by our algorithms. We are launching for next season. ANGLE And so that might be from fixed set up or we can add in handhelds off the baseline so you know you can capture a guy shooting a free throw or get into the huddle.
[ 00:10:38 ] And so we can either locally produce that or remotely produce that but that’s going to be you know that’s an evolution in our product because we’ve heard from the marketplace they’re not as concerned with it all being automated as it being affordable. And so if parts of us are automated and parts of us are manual Still as long as it’s an affordable price point which absolutely is there like great you know there are drone solutions out there that’s not what we do.
[ 00:11:16 ] The only drone solutions I’ve seen have to be chip enabled right. They have to have a chip. Married to the person that they’re following. Otherwise you can’t do what we’re doing.
[ 00:11:34 ] We did a very interesting exercise as part of that and a tournament where we did 31 games in six days we married with a technology company called shuk tracker. They put chips in the sneakers chips in the balls chips in the room. They know every single thing that’s happening who’s checking in who’s checking out.
[ 00:11:51 ] So we married our data. I mean our video feed with their data 31 games six days rich data overlaid on the production no human beings.
[ 00:12:06 ] It’s you know something that Fox Sports in sports was involved with the L.A. Dodgers who is a partner of ours R-GA took a lot of different parties to bring together.
[ 00:12:18 ] But it was a smashing success. Again you think of the power of one site tournament which there are tons of those in college. Thirty one games over six days.
[ 00:12:31 ] No humans.
[ 00:12:39 ] Basketball is easy in that it’s clustered. So we follow the blob right. Periodically of run outs one individual play running for dunk and then our camera just widens out to that. But for the most part you’re sitting there in half court or everyone transitions together and you know we’ve been doing basketball since 2012. So now we’re finally venturing into other sports hockey.
[ 00:13:05 ] Spread out ice clearing a lot of different rapid changes in direction. So you know we’re confident that we’re going to figure that out soon.
[ 00:13:14 ] And then I think after that it’s kind of a wrap for all the other sports.
[ 00:13:24 ] So we’re currently operating in 10 countries around the world. We serve eight countries and five entire professional leagues in Europe.
[ 00:13:32 ] We’re really making a push into the Americas we’re operating down in Brazil both in basketball and volleyball. And then we serve some of the top NBA clients and NCAA Division 1 you know past champions like Villanova and we think that that marketplace is really going to benefit because due to Title 9 and Equal Opportunity for Women and the showcasing of live sporting events especially for people as they want to recruit people from the other side of the country and their families have to see what’s going on.
[ 00:14:02 ] Their friends have to see our ability to produce all this content at a low cost is really a game changer for the university level.
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Backstage Conversation Season: 2017