Media Partner Program

Give the Gift of NAB Show New York


The Media Partner Program for NAB Show New York engages in matching value, barter-only relationships with print and digital media outlets who offer relevant news and editorial content covering the broadcast, media and entertainment industries as well as technology sectors relevant to the show’s audience. Click HERE to view all of our valued industry partners.

Only Official Media Partners are given the opportunity to barter for elements that provide valuable brand exposure to our audiences both onsite and through our digital marketing elements.

All barter arrangements are discussed and negotiated through Laura Riggs, please contact her via email at to set up a Zoom appointment to initiate a partnership or to discuss our existing relationship.

We appreciate your patience as we work to have one-on-one conversations with our partners and respond to your emails and requests!

Press Passes and Onsite Coverage of NAB Show Brand Events

Important Notice to Exhibitors about Press Resources: an official press list of those media outlets covering NAB Show New York and information about the show daily news can also be found on the Press Resources page linked above.

Information for Pre-Show Articles and Features about NAB Show or NAB Show New York

Partnership Elements

NAB Show New York engages with Media Partners to garner pre-show exposure in a timeframe that can influence readers to attend. The show is always in October and the promotion period starts in August.  Acceptable forms of advertising:

  • Event calendar listing
  • Full page print or digital advertising
  • Web banner ads
  • eNewsletter banner ads
  • Dedicated eBlasts to your subscriber list
  • Organic social posts
  • Logo placements where opportunities exist

Advertising and Promotion Assets

Note: materials for dedicated eblasts and organic social posts will be provided separately if offered in our barter.

Share the Free Exhibits Pass Code: MP04

Ideal promotion period for NAB Show New York is August through October. This code includes access to the Exhibits Floor (including the Experiential Zone) and access to the AES Exhibit Floor. Here are some other ways you can share this offer with your readers:

  • Splash the free code (MP04) on your publication cover or your homepage as a value-add to your subscribers!
  • Call it out in your newsletters for readers to get a free exhibits pass
  • Add it to your posts on your social channels

Barter Elements

Exposure Elements Provided to All Media Partners

Turnkey Digital Package

  • Web banner ads
    • All ads posted ROS and in rotation
    • Send banners sized 728 x 90, 300 x 250 and 120 x 60
  • eNewsletter ad insertions
    • NAB Show promotional emails are distributed to a list of 330K contacts
    • There is limited inventory, so this is a first come first serve basis (unless bartered specifically) 
    • Send banner sized at 600 x 90
  • Organic social posts*
    • Twitter Posts: Copy cannot be longer than 280 Characters, including links 
      • Image Size: 1200×627
    • LinkedIn Posts: Copy cannot be longer than 125 Characters, including links 
    • Image Size: 1200×627

IMPORTANT NOTE: All elements are posted when received. There are no deadlines for receipt of your advertising materials but NAB Show cannot provide you exposure in return until we receive them!

We suggest that you submit them as early as you can.

Custom Barters

  • Publication distribution
    • This element offered in return for print ad insertions
    •  Includes stocking of bins
  • Onsite Cover Wall
  • Booth Space
  • Conference passes for your team or to give to readers

Team Contacts

Have questions or need help?

Laura Riggs

Primary contact for barter discussions and partner relationships. Email Laura Riggs to arrange a Zoom or Skype conversation

Rae Fosina

Primary contact for creative asset needs, including resizes and additional material requests, and for fulfillment information of all barter elements.