With NAB Show New York right around the corner, we sat down with the producers of Post|Production Conference (P|PC) to talk trends, challenges and key drivers of the creator economy. Read on to learn more and don’t miss a full day of exclusive P|PC sessions on Tuesday, October 18 at NAB Show New York!
Q. What are the biggest trends impacting the community/industry right now?
The creator economy is growing, and many creatives are interested in building their own communities. Some are even using what they learn in corporate settings to help them build their own businesses. It’s more important than ever for them to not only be proficient in the tools they use, but also become more business and marketing savvy.
A few sessions at P|PC will cover virtual reality productions, which are always improving and changing. VR is regularly used these days in live broadcasts for events or news and series such as Snowfall, The Mandalorian, and 1899.
Q. What challenges does the community need to overcome, because of these trends?
Production professionals need to adapt to various requests. Remote production boomed in previous years, so some teams have become global and it looks like that’s here to stay. Some productions may stay fully remote or require hybrid workflows, so having knowledge of various remote production workflows and in-person productions is essential.
Q. What’s one thing you wish more media pros knew about?
The educational resources available to them. Certification is available for Adobe users and Final Cut Pro users, which will help them get further ahead in the industry. It’s a great asset to add to their portfolio and many are starting to earn multiple certifications, enabling them to stand out in a saturated market.
- Apple has launched a certification program to support FCP users and bring more attention to Final Cut Pro as a professional editing tool.
- Adobe launched a new version of Premiere Pro over the summer, June 2022.
Q. What are the top two things that attendees should hunt down on the show floor to expand what they just learned in your sessions? What discussions should they be having with exhibitors?
- Software manufacturer booths such as Adobe and Blackmagic Design to learn more about workflows or the latest features and updates in the editing tools they use and love (Premiere Pro, DaVinci Resolve, etc.)
- Companies like LucidLink or Signiant for cloud support/solutions because. as production teams grow, it’s important to improve remote workflows with the latest technology.