Jesse Kobayashi to Detail Cloud-Based Collaboration on “The Lord of the Rings: The Rings of Power” at 2023 NAB Show

For Immediate Release
Zamir Ahmed
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Washington, D.C. — Jesse Kobayashi, VFX producer on “The Lord of the Rings: The Rings of Power,” will take the NAB Show Main Stage on April 16 to discuss how Blackmagic Design, Company 3 and AWS collaborated to create an entirely cloud-based infrastructure for conform, color-grading and delivery on one of the largest television shows in history.

A bonus Post|Production World (P|PW) session open to all 2023 NAB Show attendees, “A Case Study: Color and Finishing in the Cloud” will detail this collaboration and explore how learnings and values from the production are leading to new use cases and opportunities for productions across the industry.

Kobayashi is a visual effects producer with more than two decades of experience in the industry. In addition to “The Rings of Power” for Amazon Studios, his credits in visual effects include “Kong: Skull Island” and “Warcraft” for Legendary Pictures and “Krampus” for Universal Pictures. Kobayashi has also served as director of visual effects at Legendary Pictures and as a post producer at both Warner Bros. and Laser Pacific.

A graduate of Azusa Pacific University, Kobayashi was instrumental in founding the university’s first film courses. He has since become a sought-after consultant for modern filmmaking and is a strong advocate for using new technologies to improve the overall quality and efficiency of the filmmaking process.

P|PW, produced by Future Media Conferences, takes place April 15-19 and is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists.

Qualified members of the media may apply for NAB Show press registration here.


About NAB Show

NAB Show, held April 15 – 19, 2023 in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.

About Post|Production World

Post|Production World (PPW), produced in partnership with FMC and running April 15 – 19, 2023, is the top training conference for professionals in production and post-production, including content creators, designers, TV and film editors, producers, directors, motion graphics and online video specialists. PPW brings together leading experts and industry professionals from around the world to share knowledge, skills and best practices, making it an unparalleled opportunity to network, learn and gain insights into the latest techniques, tools and workflows. For more information please visit

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at