Media Partner Program

NAB Show: For Your Every Next

Barter for Brand Exposure

Are you a print or digital media outlet covering the broadcast, media and entertainment industry? Great.

The Media Partner Program nurtures barter-only, value-matched relationships with print and digital media outlets that offer relevant news and editorial content covering the broadcast, media and entertainment industries, as well as technology sectors relevant to the show’s audience.

Only Official Media Partners are given the opportunity to barter for elements that provide valuable brand exposure to our audiences both onsite and through our digital marketing elements.

Advertising and promotion assets can be accessed within the Partnership Elements section below.


We encourage all of our media partners to attend and cover our shows. Press credentials are always free and issued to qualified editors, reporters, producers, camera crews, still photographers and industry analysts. Visit our Press Resources page to learn more about attending as press and view news releases.

Important Notice to Exhibitors About Press Resources

An official press list of those media outlets covering NAB Show and information about the show daily news can also be found on the Press Resources page linked above.

Information for Pre-Show Articles and Features about NAB Show

Please contact Laura Riggs via email if you would like assistance arranging a speaker or exhibitor interview or need assistance gathering additional information.

NAB Show engages with Media Partners to garner pre-show exposure in a timeframe that can influence readers to attend. The show is always in April and the promotion period starts in January. Acceptable forms of advertising:

  • Event calendar listing
  • Full page print or digital advertising
  • Web banner ads
  • eNewsletter banner ads
  • Dedicated eBlasts to your subscriber list
  • Organic social posts
  • Logo placements where opportunities exist 

Advertising and Promotion Assets

Creative materials to support the elements listed above are available to all Media Partners via a shared Dropbox. Links are sent via email to all Media Partners at the start of the show’s promotion cycle.

Assets are available in the following audience categories — based on your readership please choose from:

Note: materials for dedicated eblasts and organic social posts will be provided separately if offered in our barter.

Share the Free Exhibits Pass Code: MP05

Ideal promotion period for NAB Show is January through April. This code includes access to the Exhibits Floor (including the Experiential Zones). Here are some other ways you can share this offer with your readers:

  • Splash the free code on your publication cover or your homepage as a value-add to your subscribers!
  • Call it out in your newsletters for readers to get a free exhibits pass
  • Add it to your posts on your social channels

Exposure Elements Provided to All Media Partners

  • Logo with link on partner listing page. View on website here.
    • Listings are promoted via email and social media
    • Please send high resolution .jpeg and web link URL
  • Presentation in the Industry Resource Guide. View here
    • Distributed 2x year via promotional emails and social posts and always available on the partner listings page.
    • Specs and more information available here.

Turnkey Digital Package

We will always match digital exposure provided by our official media partners whether or not it was discussed in advance, so please utilize ad materials* when received! Then, submit your materials via email to Whitney Aryeetey!  This includes exchange of:

  • Web banner ads
    • All ads posted ROS and in rotation
    • Send banners sized 728 x 90 and 970 x 90
  • eNewsletter ad insertions
    • NAB Show promotional emails are distributed to a list of 330K contacts
    • There is limited inventory, so this is a first come first serve basis (unless bartered specifically) 
    • Send banner sized at 600 x 90
  • Organic social posts*
    • Twitter Posts: Copy cannot be longer than 280 Characters, including links
      • Image Size: 1200×627
    • LinkedIn Posts: Copy cannot be longer than 125 Characters, including links 
      • Image Size: 1200×627

IMPORTANT NOTE: All elements are posted when received. There are no deadlines for receipt of your advertising materials but NAB Show cannot provide you exposure in return until we receive them! We suggest that you submit them as early as you can.

 * Whitney Aryeetey will provide materials for social posts to media partners directly. This is not included in the creative assets Dropbox.

Custom Barters

Please contact Laura Riggs to discuss these elements:  

  • Publication distribution
    • This element offered in return for print ad insertions
    • Includes stocking of bins
  • Onsite Cover Wall
  • Booth Space
  • Conference passes for your team or to give to readers

Have questions or need help?