Our Promise to You

NAB Show & You: Better Together


For nearly a century there has been only one global event fueling the content economy. A place that fosters the convergence of industries to elevate the art and business of storytelling. An essential destination that is synonymous with next-generation technology, thought leadership and inspiration. A powerful gathering so woven into the DNA of the industry that it draws together more than 90,000 media and entertainment professionals every year.

We are dedicated to delivering meaningful connections year-round – in person and now online via NAB Amplify – expanding your reach to new customers and emerging markets. Building your business is our business. We take this responsibility seriously; it is important that we continue to grow with you and propel this industry forward.

  • Together we unite a diverse community — from content creation to consumption – empowered by your solutions to inform, educate and entertain audiences everywhere.
  • Together we power NAB’s mission to secure a thriving future for America’s broadcasters of today and tomorrow.
  • Together we champion innovation – from concept to best-in-breed solutions — to create a vibrant marketplace for storytellers worldwide.
  • Together we bring content to life.

We are passionate about what we do and fiercely committed to the work we do with you. Nobody does it better. And we are better together.

Thank you for the opportunity to support your success.

Showing Our Commitment

We’ve updated our policies and processes to be more flexible and customer centric, including more flexible payment dates to support customers facing financial challenges, more fair and favorable refund terms reflecting the continued uncertainty, and a reset of the space selection process to accommodate needs and preferences.

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Quality Audience

The 2023 NAB Show will use Central, North and West Halls, so we’re getting creative to deliver a reimagined NAB Show experience. The audience size and scope will reflect those most passionate and eager to buy, creating a strong and productive product launch and sales opportunity for you.

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Supporting the Industry

As a nonprofit organization, NAB invests the proceeds from its events and programs into year-round advocacy and innovation initiatives to secure a thriving future for broadcasting. Through your participation, we are powering local broadcasters’ service to communities across the U.S.A.

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We strive to…

Be your primary strategic business partner

Deliver measurable results

Always be accountable to you

Extend your reach to emerging markets

Accelerate your sales cycle

Enhance your integrated marketing strategy

Aim for Above & Beyond


Respect every viewpoint

Communicate openly and honestly

Deliver a quality audience

Leverage insight and data

Price fairly

Recognize and award innovation

Offer fair and practical policies

Make it enjoyable

Serve the interests of NAB members, partners and exhibitors holistically

Re-invest for our collective future


Centennial Fun Fact

Past host cities include Washington, D.C., New York, Chicago & Atlantic City