NAB Show Preview

Q&A Series: Remote Production & DP Creative Conferences

Gary Adcock, a renowned writer, producer and visual artist, and an authority on cinematography and related technologies, is the Program Manager for the Remote Production Conference and the Director of Photography Creative Conference.

The Remote Production Conference is a multi-track training designed to promote more efficient remote production solutions. Its focus includes a wide range of productions for corporate, industrial, commercial, online video and episodic television.

The Director of Photography Creative Conference is a 2-day training event covering a range of techniques and best practices available to Cinematographers, Camera Operators, Owner Operators, Digital Imaging Techs, and other crew members in Camera and Sound.

Gary has presented on various topics at NAB Show since 1999. Recently he offered his unique insight on the changing landscape within the media and entertainment industry.

Gary Adcock

Q. What are the biggest trends impacting the community/industry right now?

Virtual Production is the fastest growing segment in M&E right now and will continue to grow over the next 3-5 years.

Q. What challenges do media companies need to overcome because of these trends?

I feel that diversity within the community is one of the single most important issues. Filmmakers of all types need to push past the institutional and inherent bias barriers that maintain in our industry.

Q. What’s one thing you wish more media pros knew about?

We can no longer live in a technological vacuum; technologies must learn to grow from within to allow for the changes that are coming to M&E.

Q. What are the top 3 things that attendees should go hunt down on the show floor to expand what they just learned in your sessions? What discussions should they be having with the exhibitors?

  1. Much has changed in the post-pandemic world. Production has forever changed as a result. Products you thought you knew have changed too. So just because you think you know about something does not mean you should not examine everything with new eyes.
  2. With all of the changing landscape, education is paramount, not just for the attendees, but their entire organization should focus on bringing team members together to learn.
  3. Examine Virtual Production as it relates to your facilities and clients. VP is more than features and episodic programming, its use in Live Broadcast has grown exponentially in the last 3 years, and its growing use in the commercial and industrial space is ready to explode.