With NAB Show New York right around the corner, we sat down with the producers of TV2025: Monetizing the Future to talk trends, challenges and core needs for media companies. Read on to learn more and don’t miss a full day of exclusive TV2025 sessions on Wednesday, October 19 at NAB Show New York!
Q. What are the biggest trends impacting media and entertainment companies?
The need for media and entertainment companies to create more content without breaking the bank – or their staff. Companies need more content for their linear channels and their streaming channels.
Q. What challenges do media companies need to overcome, because of these trends?
Media companies need to identify technologies that streamline production, permit more content sharing and easy reversioning, and permit their content creators to work remotely when they need to. Vendors need to create technology to help media companies accomplish these tasks.
Q. What’s one thing you wish more media pros knew about?
The increasingly important role of monitoring consumer experience of streaming channels. Monitoring does more than identify performance issues or outages. When the data is used correctly, it helps companies make decisions about their programming and revenue strategies.
Q. What are the top three things that attendees should hunt down on the show floor to expand what they just learned in your sessions? What discussions should they be having with the exhibitors?
- AI-enhanced Quality of Experience monitoring, and the role of data in making business decisions and building relationships between media companies and their audiences
- Cloud editing solutions, which can transform and modernize production workflows
- Advanced advertising targeting solutions