Capitalize at NAB Show
ALL THINGS REACH & ROI
This is where content meets commerce. Here you’ll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you’ll discover it here.
Key trends include:
- The emergence of AI in business tools and monetization
- The future of linear broadcast in a mobile streaming addicted world
- The continued expanse of audio entertainment
- Changing in-vehicle listening habits and how traditional radio is responding
- Growing use cases of blockchain as content ledger and NFTs to monetize content
- The blurring lines between gaming and entertainment
- Growing practice of leveraging international content markets to offer variety to domestic viewers
DISCOVER THE CAPITALIZE DESTINATION
Your journey through the entire content lifecycle starts here. There’s so much in store. Everything to unlock creativity and feel empowered awaits.
West Hall Floor Plan
Home to the Capitalize Destination featuring the Capitalize Community Zone and the AWS Learning Lounge + Partner Village.
KEEP YOUR EYE ON GROWTH
BUT WAIT, THERE’S MORE…
THRIVE IN THE CONTENT ECONOMY
Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers? These are just a few of the fresh business models and transformational technologies you’ll discover within CAPITALIZE.