CAPITALIZE at NAB Show
ALL THINGS REACH & ROI
This is where content meets commerce. Here you’ll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you’ll discover it here.
Key trends include:
- The emergence of AI in business tools and monetization
- The future of linear broadcast in a mobile streaming addicted world
- The continued expanse of audio entertainment
- Changing in-vehicle listening habits and how traditional radio is responding
- Growing use cases of blockchain as content ledger and NFTs to monetize content
- The blurring lines between gaming and entertainment
- Growing practice of leveraging international content markets to offer variety to domestic viewers
DISCOVER THE CAPITALIZE DESTINATION
Show Floor
Your journey through the entire content lifecycle starts here. There’s so much in store. Everything to unlock creativity and feel empowered awaits.
West Hall Floor Plan
Home to the CAPITALIZE Destination featuring the CAPITALIZE Community Zone and the AWS Learning Lounge + Partner Village.
Explore the West Hall Explore the CAPITALIZE Exhibitors
Explore the CAPITALIZE Community Zone
Hear from renowned thought leaders. Get access to the things you didn’t even know you needed but won’t be able to live without. Lean into all-new techniques and solutions to evolve and thrive when change is the only constant. Plentiful networking opportunities and so much more.
KEEP YOUR EYE ON GROWTH
A diverse menu of sessions rich with distribution and delivery content is yours to pick and choose from. Explore the trends and topics to upskill in a shifting market.
Core Education Collection
Content for broadcast executives, advertisers, marketers, analysts and executives. Learn how to adapt, identify value, spot trends and really become one with your client. It’s all about the business of media, multiplatform solutions and next-gen tech fueling the content economy.
Devoncroft Executive Summit
Whether you are a supplier, buyer, or investor in the media technology sector, you won’t want to miss the eleventh annual Devoncroft Executive Summit: The Business of Media Technology.
Programming Everywhere
Programming Everywhere will explore the critical need for more programming across linear, syndication and streaming channels and how station groups and content producers are rising to the challenge with creative and adaptable solutions.
BUT WAIT, THERE’S MORE…
On an immersive show floor full of transformative tech, tools and gear, you’ll experience the entire content lifecycle in one exhilarating journey.
ALL BADGE ACCESS
Main Stage
The 2023 NAB Show Main Stage featured big names like Brett Goldstein, content/production experts from The Last of Us; Lord of the Rings: Rings of Power; The Boy, The Mole, The Fox and The Horse and so many others.
Propel Me
Set to launch in January 2024 as a digital forum for startups with hosted events on NAB Amplify, this initiative will culminate in an immersive live experience at NAB Show.
Futures Park
Today’s global edge-of-the-art media technologies from government, academic and commercial R&D communities.
ADD TO YOUR REGISTRATION
#GALSNGEAR Connect Women’s Leadership Summit
Power up your career, level up your leadership skills, and connect with a community of like-minded women in media and entertainment. This is a unique opportunity to focus on your personalized path in the industry.
Show Floor Tours
Dive deeper with a guided tour! Explore cutting-edge products and discover new workflows during a curated tour related to top-of-mind industry topics.
NAB Amplify+ VIP Package
Enhance your NAB Show experience with NAB Amplify+ VIP. Onsite, relax in the VIP lounge with complimentary WiFi and enjoy access to networking events. Plus, exclusive, digital content for one year.
THRIVE IN THE CONTENT ECONOMY
Amplify
Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers? These are just a few of the fresh business models and transformational technologies you’ll discover within CAPITALIZE.