Q&A Series

Vishal Parikh, Chief Product Officer for LiveLike answers some questions about what’s top of mind in the industry when it comes to Generative AI solutions and so much more. Vishal is part of a panel at NAB Show where they’ll explore innovative ways to keep audiences engaged.

Add the Core Education Collection: Capitalize Series to your registration and get ready for the Score Big! How to Keep Sports Fans Loyal and Hooked session to gain more valuable insight!

Core Education Collection (formerly NAB Show Conference)

What are the biggest trends impacting the community/industry right now?

The community and industry are experiencing a transformative shift driven by the convergence of technology and content creation. Generative AI solutions revolutionize content creation and real-time content management, offering more immersive and personalized experiences. This combined with interactive content experiences reshapes consumer engagement expectations, demanding dynamic approaches from content creators and broadcasters.

What challenges does the community need to overcome because of these trends?

Adopting Generative AI solutions can be daunting, but it is also an opportunity to embrace innovation and push the boundaries of what’s possible. By adapting workflows and upskilling, we can integrate AI-driven solutions seamlessly into platforms and ecosystems and achieve remarkable results. However, it is essential to remember that we must prioritize data privacy and the ethical use of AI technologies to maintain authenticity and trust with our audiences.

What’s one thing you wish more media pros knew about?

The potential for revenue through interactive engagement and incentivizing user behavior is often overlooked. Incentivizing user behavior with rewards can have a significant lift on the business KPIs creating a clear and positive ROI. Content owners can leverage more zero-party and first-party data they gather from these interactive experiences for more efficient customer acquisition and retention strategies and drive additional revenue growth with sponsors and partners.


What are the top 3 things that attendees should go hunt down on the show floor to expand what they just learned in your sessions?
  • Discover and explore the latest in Generative AI technologies for content creation and real-time management.
  • Connect with platforms that offer personalized and immersive experiences for your audience, driving engagement and retention.
  • Leverage data-influenced decision-making to optimize content strategies and improve viewer retention. Gain valuable insights into your audience, their preferences and behaviors.


What discussions should they be having with the exhibitors?

When attendees engage with exhibitors at events, they should focus on constructive discussions regarding customizable interactive experiences, data-driven advertising, content personalization, strategies for customer retention, user incentivization, and platform integration capability. These conversations offer valuable insights to help leverage interactive technologies effectively for audience engagement and revenue growth in the sports and media industry.