Capitalize Zone

Sunday, April 14 – Wednesday, April 17 | West Hall

Want to experiment with new digital tech to enhance your reach and retain your audience? Want insider intel on how business models are changing due to market disruption? Then the Capitalize Zone is for you. This is the ultimate hub to hang with your community and get all your burning questions answered. Talk shop with peers. Hear from innovative brands. Access all-new techniques and solutions. And of course, simply find a spot to chill.   

Conversation Corner

The destination for dynamic interactions and insightful connections. Step into a multi-functional space where innovation meets collaboration. From thought-provoking presentations to engaging networking events, this intimate space is designed to spark creativity and fuel meaningful conversations. Dive into curated sessions, fireside chats and workshops led by both industry experts and partners, all aimed at igniting inspiration and driving progress.

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Theater

Get ready to be captivated by industry luminaries and thought leaders as they unveil the latest trends and strategies shaping the landscape. Engage in impactful panel discussions that promise to spark new ideas and foster collaboration, propelling the industry forward with each exchange.

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Beat the BUZZR®: Interactive Monetization Transforming Entertainment with Microsoft & NVIDIA

Revolutionize interactive TV by transforming passive viewing into a rich, leaned-in experience, inviting viewers to engage with quizzes, trivia, and more, while also opening new monetization avenues for content creators and advertisers. Content Provided by Fremantle®.

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Session & Speaker Highlights

  • Sven Mevissen
    Sven Mevissen
    Director, Product Management - Home and Media Solutions
    Xperi
    View Bio >
  • Fay Wells
    Fay Wells
    Head of Partner Marketing
    Soul Machines
    View Bio >
  • Michelle Munson
    Michelle Munson
    CEO and Co-Founder
    Eluvio
    View Bio >
  • Ken DeGennaro
    Ken DeGennaro
    Senior Vice President, Media Operations and Technology
    National Basketball Association
    View Bio >
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Sponsors

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